The 5-Second Trick For gaming
The 5-Second Trick For gaming
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Proces donošenja odluke o kupovini znatno varira po svojoj kompleksnosti. Stoga se svi procesi donošenja odluke o kupovini mogu kategorizirati u rasponu od rutinske kupovine preko modificirane do ekstenzivnog rješavanja problema.
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1. Proizvodna koncepcija okrenuta je proizvodu. Ona pretpostavlja da će potrošač favorizirati 1 proizvode koji su šire dostupni po nižoj cijeni. Menadžeri se usredotočuju na visoku učinkovitost, masovnu proizvodnju, niže fiksne troškove i varijabilne troškove.
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Ponašanje potrošača je proces pribavljanja i konzumiranja proizvoda, usluga i ideja od potrošačke jedinice.
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